The project
Lux.b is a fictional design project for a luxury smart coffee machine brand, developed to practice and showcase my end-to-end design process within a 5-day timeframe.
The problem statement defined for this design exercise highlighted that coffee enthusiasts seeking a premium experience often face fragmented digital interactions. Existing coffee apps rarely balance luxury aesthetics with ease of use, creating opportunities to improve personalization and seamless connectivity with smart devices.
The complete documentation notes, iterations, and rationale is available here: See the full process on Notion
My Role & Actions
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Conducted competitive research and gathered insights to understand gaps in personalization and user flow.
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Created personas and journey maps to represent target users.
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Designed the information architecture to streamline recipe discovery, machine connection, and customization.
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Built a visual identity system with luxury-inspired colors, typography, and minimal UI.
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Designed an end-to-end solution in a complete flow that addressed the needs of new, amateur, and expert users.
Full process available on Notion
Learnings
Completing this project in only five days required a highly focused approach: quickly framing the problem, validating assumptions with lean research, and translating insights into a structured design process. Despite the tight timeframe, I was able to present a solution that was not only visually polished but also grounded in research, competitive benchmarking, and user insights.
This sprint reinforced my ability to move from discovery to delivery efficiently, keeping design decisions evidence-based while ensuring the final product felt brand-consistent, user-friendly, and strategically aligned.